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Resume example · Marketing & Sales

Marketing Manager Resume Example.

Marketing managers are measured on growth, so your resume should read like a results report. Leads, pipeline, revenue, cost per acquisition and return on ad spend all speak louder than a list of channels.

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Sofia Alvarez

Marketing Manager
San Diego, CA+1 (555) 010-3052sofia.alvarez@example.comlinkedin.com/in/sofiaalvarez

Professional Summary

Marketing manager with 8 years of experience in B2B SaaS. Built a demand generation engine that grew marketing-sourced pipeline from $3M to $11M in two years. Leads a team of 5 across content, paid and lifecycle marketing, and manages a $1.4M yearly budget.

Work Experience

Marketing Manager

Tidepool Software
01/2021 – Present
San Diego, CA
  • •Grew marketing-sourced pipeline from $3M to $11M in 2 years with account-based campaigns and webinars.
  • •Cut cost per qualified lead by 34% by moving budget from display ads to search and partner content.
  • •Launched a customer story program with 25 case studies that sales uses in 60% of deals.
  • •Hired and lead a team of 5, and own a $1.4M yearly budget.

Digital Marketing Specialist

Coastline Media
05/2017 – 12/2020
Los Angeles, CA
  • •Grew organic traffic from 20K to 140K monthly visits through SEO and a new blog strategy.
  • •Managed $50K a month in Google and LinkedIn ads with a 4.2x return on ad spend.
  • •Built email nurture flows in HubSpot that raised lead-to-customer conversion by 21%.

Skills

Marketing
Demand generationSEOPaid searchContentABM
Tools
HubSpotSalesforceGoogle Analytics 4Google AdsSemrush
Leadership
Budget planningTeam leadership

Education

B.A. in Communications
San Diego State University
2013 – 2017 | San Diego, CA

Certifications & Awards

HubSpot Inbound Marketing
Google Ads Search Certification

Languages

English(Native)
Spanish(Native)
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Writing guide

How to Write a Marketing Manager Resume.

This example is for a marketing manager with eight years of experience in B2B software. It pairs every campaign with a number and covers the channels and tools that show up in most job ads.

Below you'll find summary examples for different levels, the skills to include, bullet points you can adapt and tips from the way recruiters read marketing manager resumes.

Summary

Marketing Manager Resume Summary Examples.

Two or three sentences at the top of your resume: who you are, your strongest result and what you're looking for. Pick the one closest to your level and make it yours.

Entry-level

Marketing graduate with an internship running social media for a local retailer, where Instagram followers grew from 2K to 11K in 6 months. Comfortable with Canva, Meta Ads and Google Analytics.

Mid-level

Digital marketer with 4 years of experience in e-commerce. Runs paid social and email for a $10M brand and raised repeat purchases by 18% with a loyalty campaign.

Senior

Marketing director with 12 years of experience building brands and teams. Took a startup from launch to $25M in revenue and led a rebrand across 6 markets.

Skills

Skills for a Marketing Manager Resume.

Screening software compares your resume with the job ad, so use the same words the employer uses, but only for skills you really have. Put the most relevant ones first.

Hard skills

  • Digital marketing strategy
  • SEO and content marketing
  • Paid search and social (Google, Meta, LinkedIn)
  • Email and marketing automation
  • Marketing analytics (GA4)
  • CRM (HubSpot, Salesforce)
  • Campaign management
  • Budget management
  • A/B testing
  • Brand positioning

Soft skills

  • Creativity
  • Data-driven decisions
  • Storytelling
  • Team leadership
  • Collaboration with sales
  • Adaptability

Show soft skills in your bullet points rather than listing them alone: "trained 6 new hires" proves leadership better than the word itself.

Experience

Marketing Manager Resume Bullet Points.

Start with a strong verb, say what you did and end with the result, ideally a number. Adapt these to your own work and never claim results you can't back up.

  • Launched a product in 3 new countries, reaching 15,000 sign-ups in the first quarter.
  • Raised email open rates from 18% to 31% by segmenting the list and testing subject lines.
  • Grew LinkedIn followers from 4K to 28K with a weekly thought-leadership series.
  • Produced an annual industry report that generated 3,500 leads.
  • Reduced customer acquisition cost by 25% through landing page tests.
  • Rebuilt the website with a new message and design, doubling demo requests.
  • Aligned marketing and sales on a shared lead definition, raising lead acceptance from 40% to 75%.
  • Managed an agency relationship worth $300K a year.
Tips

What Recruiters Look For.

  1. 1

    Report like a marketer

    Pipeline, revenue, CAC, ROAS, conversion rate. Choose the metrics your target company cares about and lead with them.

  2. 2

    Show the channel mix

    List the channels you ran and the tools you used. Job ads often screen for HubSpot, Salesforce, GA4 or Google Ads by name.

  3. 3

    Include a portfolio for creative roles

    Content, brand and social roles benefit from a link to campaigns, writing samples or design work.

  4. 4

    Budget and team size show scope

    Managing $50K a month is different from $2M a year. Say which one you have done.

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FAQ

Marketing Manager Resume
Questions.

Still unsure? Our team answers every message, usually within one business day.

Contact Support

What should a marketing resume include?

A short summary, work experience with campaign results, a skills section listing channels and tools, education and relevant certifications such as HubSpot or Google Ads.

Are marketing certifications worth adding?

Yes for early and mid-career roles. HubSpot, Google Ads, Google Analytics and Meta Blueprint are free or cheap and widely recognized.

How do I show results if I didn't own the budget?

Report the results of the work you owned: traffic, leads, conversion or engagement on your campaigns, and say how you contributed.

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See all resume examples, check yours with the free ATS resume checker, browse resume templates or read how resumes differ by country.

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