Data Analyst
- •Found that 38% of mobile shoppers left at the shipping step; the redesign that followed added $2.1M in yearly revenue.
- •Built 12 Tableau dashboards used weekly by 60+ staff, replacing 20 hours of manual Excel reporting.
- •Designed and analyzed 25 A/B tests with product managers, with results reviewed at the monthly leadership meeting.
- •Wrote a customer lifetime value model in Python that changed how the marketing budget was split between channels.